The Indian automobile industry is faced with tough competition because of the entry of many automobile companies. Customer satisfaction being the key element for success in business has emerged as a major concern for any industry. Six sigma is a way to measure the probability of manufacturing a product or generating a service with zero defects. The concept of Six Sigma introduces a new standard of measuring Defects Per Million Opportunities (DPMO) instead of defects in percentage or in thousands of opportunities. The objective of study is to analyse the customer satisfaction of two wheeler users and to study the extent of preference for bikes. The data collection was through self prepared questionnaire using convenience sampling method. The data was analysed using SPSS and Six Sigma tool. The result with proper interpretation is presented.
Six Sigma, CTQ, Opportunities, DPMO, Customer Satisfaction.